What is AdEx (ADX)?
AdEx (adx) is an open-source cryptocurrency that is based on Ethereum blockchains. It is primarily a platform developed by the advertising industry. It is regarded as a decentralized digital marketing space. It uses the smart contract of Ethereum as a monitoring commodity. It was built for advertisement publishers and all other marketing advertisers for a safe experience.
The AdEx exchange allowed providers of advertisements and publishers to work collaboratively and increase their reach. This allowed them to target a broader audience and get their promotions to potential customers. It was aimed at replacing the existing advertisement platforms.
AdEx created a unique and special profile for every token holder known as an AdEx User profile. The user profile monitors which advertisement should be targeted to whom. Therefore, by collecting data through profiles, AdEx helps avail the maximum traffic on the ad campaigns.
It is regarded as an official ERC20 token of the AdEx that can process advertisement transactions, such as bidding, buying, and selling. It uses audience-focused advertisements that help in increasing the reach as well as sales.
Primary features of AdEx
- Processes complex transactions easily with the help of smart contracts.
- The AdEx cryptocurrency allows peer-to-peer transactions that are further used to process an ecosystem of transactions.
- It allowed providers of advertisements and publishers to work collaboratively and increase their reach.
- Creates a unique and special profile for every token holder known as an AdEx User profile.
- It provides better control of the blockchain.
- You can use the Adx stock systematically to enhance different financial processes.
Tags:
Cryptocurrency