Advertising II
Advertising 2 Sy Bcom Sem 4 MCQ Collection
001) ________ is the outline of instructions for work to be done by the creative team of the advertising agency.
- Creative Process
- Visualization
- Creative
- Brief Layout
Answer: Creative
002) In ___________ appeal, the advertiser tries to exploit the emotions of the people such as affection, pride, etc.
- Rational
- Emotional
- Positive
- Negative
Answer: Emotional
003) ____________ is a creative imagination of ideas for advertising.
- Analysis
- Interpretation
- Visualisation
- Execution
Answer: Visualisation
004) The goal of ________ is to capture the customer’s attention with one catchy sentence which may persuade them to purchase the product or service.
- Buying Motive
- Selling Point
- USP
- Appeal
Answer: USP
005) The advertising model suggested for high involvement products consist of three stages: Cognitive, ___________ & Conative.
- Awareness
- Attractive
- Affective
- Action
Answer: Affective
006) The creative brief team must focus on developing a ___________.
- Single-Minded Proposition
- Buying Motive
- Appeal
- Features
Answer: Single-Minded Proposition
007) __________ is the earnest request or a plea to the prospect.
- Selling Points
- USP
- Appeal
- Buying Motive
Answer: Appeal
008) In _________ involvement products, customers are emotionally and physically less involved in the purchase of the product.
- High
- Low
- No
- Some
Answer: Low
009) On the basis of the level of involvement of consumers, while buying products, products can be classified as high involvement products and ___________products.
- No Involvement
- More Involvement
- Far Involvement
- Low Involvement
Answer: Low Involvement
010) __________ attempts to induce action on the part of the prospect.
- Response
- Visualization
- Appeal
- Creative Process
Answer: Appeal
011) ___________ are special indicators of a product.
- Selling Points
- Appeal
- Buying Motive
- Visualization
Answer: Selling Points
012) ________endorsement if used effectively, makes the brand stand out and facilitates instant awareness.
- Satisfied Customers
- Announcers
- Professionals
- Celebrity
Answer: Celebrity
013) _______ minded proposition means a key message that is communicated to the target audience.
- Single
- Triple
- Double
- Multiple
Answer: Single
014) The advertising model suggested for low involvement products consist of three stages: Cognitive, Conative & ______________.
- Awareness
- Attractive
- Affective
- Action
Answer: Affective
015) Love and affection is an important ___________ motive.
- Selling
- Buying
- Promoting
- Bargaining
Answer: Buying
016) A __________ is an interpretation of the client’s wish.
- Creative Process
- Appeal
- Buying Motive
- Creative Brief
Answer: Creative Brief
017) ___________ is the heart and soul of advertising which makes it memorable.
- Buying Motive
- Creativity
- Appeal
- Selling Point
Answer: Creativity
018) In _________ involvement products, customers are emotionally and physically more involved in the purchase of the product.
- High
- Low
- No
- Some
Answer: High
019) __________ in advertisement means developing innovative ideas to advertise the product in the market.
- Creativity
- Visualization
- Appeal
- Buying Motive
Answer:Creativity
020) ____________ should take into account the level of involvement that the customer has with the product.
- Advertising Appeal
- Advertising Media
- Advertising Strategy
- Advertising Agency
Answer: Advertising Strategy
021) _____________ refers to the features or uses of the product or service which are used by the manufacturer to sell his products.
- Selling Points
- USP
- Appeal
- Buying Motive
Answer: Selling Points
022) Car is an example of ____________ involvement product.
- High
- Low
- No
- Medium
Answer: High
023) On the basis of the level of involvement of consumers, while buying products, products can be classified as low involvement products and ___________products.
- No Involvement
- More Involvement
- Far Involvement
- High Involvement
Answer: High Involvement
024) Customer __________ can be measured in terms of the amount of time and effort utilised by the customer in buying decision process.
- Involvement
- Loyalty
- Demand
- Choice
Answer:Involvement
025) Pencil is a __________ involvement product.
- High
- Low
- No
- Medium
Answer: Low
026) The use of celebrities in order to increase the sales and the recall value of the brand are called ____________ endorsement.
- Satisfied Customers
- Announcers
- Professionals
- Celebrity
Answer: Celebrity
027) _________ appeal is a negative emotional appeal.
- Fear
- Happiness
- Surprised
- Excitement
Answer: Fear
028) _________ copy in advertising focuses on the name and goodwill of the advertiser.
- Educational
- Humorous
- Institutional
- Descriptive
Answer: Institutional
029) _________ is a title of brief explanation given to an illustration.
- Logo
- Caption
- Headline
- Copy
Answer: Caption
030) A ___________ is a plan that indicates where different elements of the ad are to be placed for effective presentation.
- StoryBoard
- Copy
- Animation
- Layout
Answer: Layout
031) __________ are typically simple, memorable phrases that are easily repeated.
- Headline
- Tagline
- Logo
- Body Copy
Answer: Tagline
032) _________ is the starting or the top line of an ad, usually printed in bold type size.
- Headline
- Caption
- Slogan
- Body Copy
Answer: Headline
033) _________ copy makes use of series of questions expected to be answered by the readers.
- Questioning
- Narrative
- Educational
- Topical
Answer: Questioning
034) __________copy makes use of questions to arouse interest of curiousity in theminds of the reader.
- Reminder
- Topical
- Questioning
- Educational
Answer: Questioning
035) The _______ is conducted during the running of the ad campaign or after the completion of the ad campaign.
- Post Test
- Production Test
- Pre Test
- Advertising Test
Answer: Post Test
036) ________ copy tries to educate people on the use of the product, handling of the product, or on any social aspect.
- Compare & Contrast
- Educational
- Reminder
- Dialogue
Answer: Educational
037) __________ includes the headlines, copy text, slogans, and any other element of an ad that convey the ad message partly or wholly.
- Recognition Test
- Copy
- Recall
- Jingle
Answer: Copy
038) "Make it Simle, Make it Memorable, Make it Inviting to look at" said by _______________.
- Leo Burnett
- Philip Kotler
- Bill Bernbach
- Henry Fayol
Answer: Leo Burnett
039) "The best advertising is done by satisfied customers" said by ______________.
- Leo Burnett
- Philip Kotler
- Bill Bernbach
- Henry Fayol
Answer: Philip Kotler