Advertising II
Advertising 2 Sy Bcom Sem 4 MCQ Collection
001) ________is the fastest growing media for advertising.
- Television
- Radio
- Internet
- Newspapers
Answer: Internet
002) The highest advertising spend is on________.
- Television
- Internet
- Press
- Journals
Answer: Television
003) _________is the most powerful and popular medium as it has the ability to combine music, motion, vision, colour, etc.
- Radio
- Newspaper
- Magazines
- Television
Answer: Television
004) In India, Television was launched in the year_________.
- 1969
- 1939
- 1949
- 1959
Answer: 1959
005) In India, the first radio programme was aired in the year________.
- 1923
- 1933
- 1943
- 1953
Answer: 1923
006) _______ advertising has a longer life.
- Magazines
- TV
- Radio
- Newspaper
Answer: Magazines
007) _____________ advertising is the oldest type of advertising, dating back to over 5000 years ago.
- Television
- Radio
- Outdoor
- Newspapers
Answer: Outdoor
008) __________ plays an important role in introducing new products to target audience.
- Radio
- Television
- Newspapers
- Magazinez
Answer: Television
009) In____________medium it is difficult to measure the response of the audience.
- Television
- Outdoor
- Newspapers
- Radio
Answer: Outdoor
010) __________allows the listeners to use their ability of imagination.
- Television
- Newspaper
- Radio
- Magazines
Answer: Radio
011) In India, the Audit Bureau of Circulation was started in _________.
- 1945
- 1948
- 1952
- 1920
Answer: 1948
012)In__________advertising, the reader can cutoff the advertising message and preserve it for future reference.
- Bill Board
- Television
- Radio
- Newspapers
Answer: Newspapers
013) ____________advertising does not require literacy on the part of the audience.
- Radio
- Newspaper
- Magazine
- Journal
Answer: Radio
014) _________attempts to find out the most suitable medium or media mix that would effective in communicating the advertising messages.
- Media Planning
- Media Buying
- Advertising
- Media Research
Answer: Media Research
015) Sandwichman, transit ads, window displays, billboards, etc. are the form of_________ advertising.
- Outdoor
- Internet
- Broadcast
Answer: outdoor
016) The Audit Bureau of Circulation is managed by__________ consisting of representatives from the publishers, ad agencies, and advertisers.
- Board of Governors
- Managers
- General Managers
- Board of Directors
Answer: Board of Directors
017) __________advertising takes the form of spot announcements and sponsored programs.
- Television
- Radio
- Newspapers
- Magazines
Answer: Radio
018) _______ are short advertisements of duration for 15 seconds to 1 minute.
- Jingles
- Music
- Spot Announcement
- Slogan
Answer: Spot Announcement
019) Outdoor advertising is also known as _________ advertising.
- Digital
- Out of Home
- Broadcast
Answer: Out of Home
020) When an advertiser sponsors an entire website, a section of a site or a specific page on a site, it is known as ____________.
- Websites
- Sponsorship
- Banner Ads
- Popups
Answer: Sponsorship
021) The name of Indian Broadcasting Service was changed to _____________.
- All India Radio
- Indian Broadcast Company
- Vividhbharati Services
- FM Service
Answer: All India Radio
022) Availability of ________ influences the amount of ad budget.
- Products
- Media
- Funds
- Reach
Answer: Funds
023) __________ refers to buying time and space in the media.
- Media Research
- Media Buying
- Media Planning
- Media Objective
Answer: Media Buying
024) _____________ means a number of times the target audience is exposed to the message within a specified period.
- Reach
- GRP
- Continuity
- Frequency
Answer: Frequency
025) ___________ objectives are framed by sales/marketing department.
- Sales
- Communication
- Media Research
- Media Buying
Answer: Sales
026) In ___________ media scheduling strategy, advertiser advertises every alternate month.
- Alternate
- Steady
- Pulsing
- Seasonal
Answer: Alternate
027) In ___________ scheduling strategy, the advertiser runs the ad steadily as the season approaches.
- Alternate
- Steady
- Pulsing
- Seasonal
Answer: Seasonal
028) In ________ method of advertising budget, the advertiser decides to spend the amount on advertising equivalent to the amount spent by the competitors.
- Market Share
- Competitors
- Parity Task
- Arbitrary
Answer: Competitors
029) __________ refers to the process of choosing the media for advertising purpose.
- Media Scheduling
- Media Planning
- Media Selection
- Media Research
Answer: Media Selection
030) ___________objectives are quantitative in nature.
- Sales
- Communication
- Media Research
- Media Buying
Answer: Sales
031) __________ is a media objective.
- Awareness
- Brand Image
- Corporate Image
- Reach
Answer: Reach
032) One cannot use all possible media due to __________ constraints.
- Place
- Variety
- Budget
- Research
Answer: Budget
033) In the_________method of advertising budget, the advertiser considers a certain percentage of sales as the amount to be spent on advertising.
- Share of Profits
- Percentage of Sales Method
- Unit of Sales Method
- Share of Market Method
Answer: Percentage of Sales Method
034) Under _________ media scheduling strategy, there is heavy advertising followed by hiatus and again heavy advertising.
- Flighting
- Bursting
- Pulsing
- Steady
Answer: Flighting
035) _________objectives enable a firm to achieve its targets with special reference to sales, market share, and profit.
- Communication
- Sales
- Media Research
- Media Buying
Answer: Sales
036) __________ method is subjective method of setting advertising budget.
- Percentage of Sales
- Market Share
- Arbitrary
- Task
Answer: Arbitrary
037) ____________refers to programming of media insertions.
- Media Planning
- Media Research
- Media Scheduling
- Media Buying
Answer: Media Scheduling
038) ________approach measures the results of an advertising campaign.
- DAGMAR
- GRP
- TRP
- Media Planning
Answer: DAGMAR
039) The four main steps of DAGMAR model are awareness, comprehension,conviction and ____________.
- Audience
- Promotion
- Action
- Objectives
Answer: Action