001) Action is the __________ step in DAGMAR model.
- First
- Final
- Second
- Third
Answer: Final
002) ________ incldes all communication vehicles that are available to the marketer to promote the products.
- Methodology
- Money
- Markets
- Media
Answer: Media
003) ___________ media scheduling strategy is not adopted by any advertisers.
- Alternate
- Step Down
- Steady
- Seasonal
Answer: Steady
004) Media ___________ refers to the ability of the media to adapt to changing needs of the advertiser.
- Flexibility
- Language
- Restrictions
- Budget
Answer: Flexibility
005) __________ of the advertising medium may be transferred to the advertised product.
- Prestige
- Flexibility
- Language
- Restrictions
Answer: Prestige
006) The concept of USP was developed by ___________.
- David Ogilvy
- Al Reis
- Leo Burnett
- Rosser Reeves
Answer: Rosser Reeves
007) ___________ are special indicators of a product.
- Buying Motives
- Selling Points
- Appeals
- Packaging
Answer: Selling Points
008) The ________ will have to decide the budget amount and the allocation of the advertising funds.
- Media Strategist
- Media Planner
- Media Researcher
- Media Owner
Answer: Media Planner
009) Media ___________ have to be booked in advance especially incase of popular media slots.
- Strategy
- Language
- Prestige
- Space & Time
Answer: Space & Time
010) In the ________ media scheduling strategy, as the season approaches, there is heavy advertising which is reduced when the season starts declining.
- Teaser Step-up
- Step Down
- Seasonal
- Bursting
Answer: Step Down
011) _______ deals with how the advertising is scheduled over the planning period.
- Continuity
- GRP
- Frequency
- Reach
Answer: Continuity
012) ___________ is a time-table showing the date, timing, size, number of advertisement, etc. to be placed in the selected media.
- Media Schedule
- Media Research
- Media Buying
- Media Planning
Answer: Media Schedule
013) ____________is a media plan designed to achieve media objectives.
- Media Objective
- Media Strategy
- Media Planning
- Media Buying
Answer: Media Strategy
014) The advertiser must ___________ to find out whether the objectives are achieved.
- Follow-up
- Plan
- Execute
- Analyze
Answer: Follow-up
015) ____________ is essential to assess the performance of any activity.
- Allocation
- Evaluation
- Selection
- Implementation
Answer: Evaluation
016) The advertiser develops___________by blending the four elements of media mix i.e. markets, money, media, methodology.
- Media Buying
- Media Research
- Media Planning
- Media Strategy
Answer: Media Strategy
017) _______ are the restrictions placed either by the Government or by the media itself.
- Media Restrictions
- Media Planning
- Media Buying
- Media Scheduling
Answer: Media Restrictions
018) The __________ has to decide on the media objectives.
- Media Strategist
- Media Researcher
- Media Planner
- Media Owner
Answer: Media Planner
019) The first step in DAGMAR model is _____________.
- Unawareness
- Awareness
- Conviction
- Comprehension
Answer: Unawareness
020) In __________ appeal, the advertiser may dramatise the discomfort or negative the situation for the non-user of the product.
- Positive
- Rational
- Negative
- Emotional
Answer: Negative
021) _________ is a buying motive.
- USP
- Selling Point
- Visualization
- Comfort
Answer: Comfort
022) _____________ is prepared by the account executive or by creative brief team.
- Creative Process
- Appeal Buying
- Motive Creative
- Brief
Answer: Brief
023) In___________ visualization technique, the visualizer may analyze successful ads of competitors and generate a new ideas.
- Analyzing Competitive Ads
- Story Construction
- Divergent Thinking
- Rough Layouts
Answer: Analyzing Competitive Ads
024) _________ products require a lot of time and effort on the part of customers to make a buying decision.
- Low Involvement Products
- High Involvement Products
- Second-Hand Products
- Third hand Product
Answer: High Involvement Products
025) Consumer durables of high value are often bought on the basis of __________appeal.
- Rational
- Emotional
- Moral
- Fear
Answer: Rational
026) Common people, models, animated characters, professionals etc. are various types of ___________.
- Copy Writer
- Visualizer
- Art Director
- Endorsers
Answer: Endorsers
027) The ___________approval is required to finalize the ad campaign.
- Ad Agency
- Advertiser’s
- Management
- Director
Answer: Advertiser’s
028) In __________ technique of visualization, one person’s idea would stimulate someone else and the combined power of group could generate better ideas.
- Story Construction
- Brain Storming
- Observation
- Rough Layouts
Answer:Brain Storming
029) The _________ attempts to influence the audience regarding the superiority of the endorsed brand.
- Copy Writer
- Visualizer
- Art Director
- Endorsers
Answer: Endorsers
030) _________ is a must to create top of mind awareness.
- Creativity
- Appeal
- Selling Point
- Features
Answer: Creativity
031) The low involvement products are generally ________ products.
- Non Durabl
- FMCG
- Cheap
- Durable
Answer: FMCG
032) ____________ is a technique of visualization.
- Appeal
- Observation
- USP
- Buying Motive
Answer: Observation
033) The purpose of ____________ is to give the copywriters and graphic artists the direction to come up with an effective ad.
- Creative Process
- Appeal
- Buying Motive
- Creative Brief
Answer: Creative Brief
034) Moral appeal attempts to draw audience attention to what is ___________.
- Wrong
- Right
- Bad
- Inappropriate
Answer: Right
035) In ___________ technique of visualization, the visualizer may observe the people at different places to generate ideas for the ad.
- Meditation
- Rough Layouts
- Observation
- Attribute Listing
Answer: Observation
036) _________ refers to a person who supports and recommends a product in the advertisement.
- Visualiser
- Copy Writer
- Art Director
- Endorsers
Answer: Endorsers
037) In the case of __________ products, a person may take a quick buying decision, even in the case of expensive products, when a stimulus is provided.
- Low Involvement
- First Hand
- High Involvement
- second Hand
Answer:High Involvement
038) In __________ technique of visualization, the visualizer may list out all possible attributes of the product and of the target prospect.
- Meditation
- Attribute Listing
- Observation
- Story Construction
Answer:Attribute Listing
039) ____________ refers to the intentions behind purchases.
- Appeal
- USP
- Selling Points
- Buying Motives
Answer: Buying Motives